They mock the rivet, then they do what we tell them to:

Way back in January we warned Sony that they were in danger of losing the high definition format war: HD DVD vs. Blu-Ray: it's all over.

Now they have embraced the adult film industry: [linky]

The HD DVD high-definition movie format may have the lead in the U.S. porn industry, but Japanese adult film makers have turned decisively to Blu-ray Disc, breathing new life into its bid to replace DVDs as the disc of choice for home movies.

Sony Corp. has started offering more technical support to the adult film industry in Japan, movie makers said at the Adult Treasure Expo 2007 in Chiba, Japan, and the problem of finding companies to mass produce their movies appears to be over.

This is a very interesting development. We here at techRivet.com officially retract our previous statement of the demise of the Blu-Ray format.

The reports of Blu-Ray's death have been greatly exaggerated.