If you remember seeing this video:
Well Frank [linky] claims to have unleashed it upon the world. Not that he created it, but that he discovered it and blogged it and that got dugg and the rest is history.
He posted a follow up video from the professor of anthropology at Kansas State University: Michael Welsh who created the first video. In it he explains the video.
Pretty dang cool professor Welsh, way to go.
Update: One of the professor's inspirations: We Are the Web by Kevin Kelly.