This was a very good event.  Dare I say awesome. 

Web 2.0 Bootcamp.

The speaker is Dion P. Hinchcliffe who writes for ZDNet : Enterprise Web 2.0 search

I went with my company's VP of engineering and we came out of this energized to build new things and make changes to process and goals.  We feel vindicated that we are doing some of the things brought up by Dion already, but we also felt a bit nervous that some of the key elements are missing from our company's web presence.

I won't go into details because I believe wholeheartedly that the information imparted to us by Dion holds significant industry advantage and our company paid for it.  I will recomend that you take this course.  It is quite enlightening.

Two things emerged from this speech that I can tell you. 

1. The internet is going through a complete paradigm shift (hackneyed phrase though it is).  If you don't get in front of it now, TODAY, you will be out of the money by the end of 2008 if not sooner.
2. If your product is mediocre, you will be crushed.

Besides that you're gonna have to go listen to Dion Speak.