Let’s consider the human creature. It is a curious beast that responds to pretty lights and flashing pictures fairly readily.

Case in point, TV. Television is one of the most powerful inventions ever created, for any of you out there that have children you know the power of the TV. Turn on the switch and they quiet down and all their attention is sucked into the CRT…er sorry, LCD screen.

The burst of video onto the internet is merely the latest in a long line of shiny digital baubles to bedazzle humans.

But what simpletons we.

The clips circulating are self perpetuating. The pointless ones never rise above inconsequence; some of the good ones also languish in obscurity. But the best ones, the prime ones, rise and rise.

The term tossed around by the technorati is viral. This is a good word because it explains our helplessness in the wave of mob popularity. What gets seen is what gets promoted higher, which is what gets seen which is what gets promoted.

The circle continues.

The content creator has it in his power to deliver the video to many sites, in fact not only does the content creator do this but anyone can…and anyone and everyone does...

Soon the same video becomes available on more and more websites. But we, the human, don’t notice, or more likely don’t care.

The question arises when are we saturated? When are there too many videos on too many sites for differentiation to happen? What draws the eyeballs?

Because as you can see…

There is no lack of places that the same popular video appears…

And still we continue to watch…

Stupid, stupid humans…

We are not designing machines that will take over the world via their evil genius; we are designing machines that will blunt our intelligence until they can knock our staring head off our body like flicking an olive.

…pretty…butterflies…looook…bubbles…