I'm sure by now you've seen the official Olympic logo for the 2012 London Games.  It's hideous.  Unbelievably horrid.  It looks like some high school kids created it.  I could go on.

Well an interesting thing happened on the way to the marketing meeting, the BBC called for reader submissions of replacement logos. [linky] And they got a bunch.

Some of them quite good (most of them not).

This is a modern day consequence of big government / business / bureaucracy ineptitude.  In previous eras the pukeliscious logo created by the committee would have had no competition.  The fair citizens of London would have been forced to apologize for it and that's it.

An “Army of Davids” Moment

Now regular people have the tools on their personal computer to create professional quality (some of them are) logos.  Submit them to an organization with some weight and provide an alternative to the "official" logo.

If the bureaucracy was smart they would take this "out" provided for them and use the new, much better logo.

In fact future games should take note and save the money of hiring a marketing firm, open up the design to the public and trust on the wisdom of crowds to create something better than a travesty in orange.