Comments [0] posted: Feb 01, 2008 Greg O'Byrne

About the Microsoft offer to buy Yahoo!image

Nope.

Not gonna do it.

Go somewhere else to read about it.

...oh ok...since you forced me to.

Damn! but what a bold move!

It is a curious move though, in some regards because in many respects Microsoft and Yahoo have competing platforms: email, search, advertising.  But where the rubber meats the road in Internet superhighway is in the size (and quality) of audience.

Google has been able to charge a premium for its advertising because it has the largest audience.

image

This merger would put the combined Yahoo - Microsoft search engine market share at a near parity with Google.  Therefore they would be more able to compete in the market place.

It remains to be seen if they can successfully merge the two efforts successfully, not a simple task.


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tags: [advertising | google | Live | Microsoft | Yahoo]

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